But B2B social media marketing in general remains a lower priority than Web development and email marketing.
According to a November survey by BtoB Magazine, 2013 Outlook: Marketing Priorities And Plans, Web development is the highest priority for for the majority of U.S. marketers, with 70% indicating that they’ll increase budgets. Email outreach is also important, with 62% saying they will be spending more on the channel. Web 2.0 initiatives like social media marketing and video will receive less attention, though more than 55% of those surveyed plan to increase expenditures. Mobile is the lowest of these priorities, with about a third planning to spend more.
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Have you ever tried to figure out why some of your tweets are retweeted more than others? Or why some of them are ignored?
![the art of getting more retweets infographic 150x150 Get More Retweets [Infographic]](http://www.pamorama.net/wp-content/uploads/2013/01/the-art-of-getting-more-retweets-infographic-150x150.jpg "The Art of Getting More Retweets")
There are a few techniques that can help you spread and amplify your tweets, including tweeting at ideal times and using popular Twitter hashtags. I’ve covered a few of them in two recent posts, Facebook, Twitter, YouTube: Strategic Marketing Best Practices and 11 Effective Twitter Strategies for Brands.
Here’s an infographic from Quick Sprout that summarizes some best practices and common factors that contribute to retweeting success…
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To say that brands weren’t happy with Instagram’s recent rollout of new Terms of Service — which were due to take effect on January 16, 2013 — is an understatement.
The free iOS and Android photo sharing app, launched in October 2010, had quickly emerged as an effective marketing tool. Companies realized that they could build brand recognition and consumer loyalty through an ongoing stream of photos that helped personalize their brand, and many were very successful in doing so.
Users were furious. One of their top concerns: Whether their photos could be used in advertisements without their permission. By the next day, Instagram had posted a statement in its blog trying to address the concerns that arose. “Legal documents are easy to misinterpret,” it said. Although Instagram has since reverted to its former advertising policy, the damage had been done.
What to do? In light of these developments, many users are looking elsewhere for alternative photo-sharing apps. There are a lot of terrific ones out there, many of which are far more robust.
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All Tweets are the same, right? Fewer than 140 characters.
It’s not readily apparent that the length of a Tweet has an impact on the number of people who engage with it. Advertisers who use Twitter to reach their customers need all the insights they can get, especially those who are paying for promoted tweets. A recent study by Track Social, a social media analytics firm, looks at the effect of Tweet length on response levels as measured by retweets.
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Pinterest is superior to Facebook at stimulating conversations about consumer products.
According to a recent report from BizRate Insights, Pinterest is better at inspiring and driving purchases than Facebook — 69% of online consumers who visit the social network have found an item they’ve bought or wanted to buy, while only 40% of Facebook users report similar results.
Pinterest’s goal is to connect everyone in the world through the things they find interesting. The site is beautifully designed and truly engaging. With millions of new pins added every week, Pinterest is connecting people all over the world based on shared tastes and interests. The site has more than 23 million unique visitors a month who spend an average of 89 minutes pinning and re-pinning images. It has established itself as the leading source of visual inspiration in today’s social media landscape.
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Want to market to socially-savvy moms? 92% of them buy products based on social media recommendations.
Data from a new study by Child’s Play Communications, specialists in connecting companies with moms, shows that moms are increasingly using social networks to research products. Presented at the Marketing to Moms Conference in Chicago,“How Moms are Using Social Media Right Now — and How You Can Make the Most of It”, also found that Facebook and blogs have the largest impact on their purchasing decisions.
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![the art of getting more retweets infographic 150x150 Get More Retweets [Infographic]](http://www.pamorama.net/wp-content/uploads/2013/01/the-art-of-getting-more-retweets-infographic.jpg "The Art of Getting More Retweets")
