These 10 social media marketing posts will help you hit the ground running in 2014! 

Top 10 social media marketing blog postsI’d like to wrap up 2013 by sharing the posts on Pamorama that resonated the most with readers this year. This list is based on page visits and isn’t limited to articles I’ve published in 2013, since some of my older posts are still popular and helpful to brand marketers. I hope you learn something new that you can put to work in your marketing initiatives next year. Many thanks to all of you for reading and sharing my content!

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Visual marketing plays an important role in brand awareness and outreach.

Social media image dimensions for Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram, and YouTubeBrands experience almost 50% more audience engagement when sharing an image or video on their social media platforms, which is why social networks are increasingly featuring and promoting visual content. Optimizing your visual space online is key to achieving maximum exposure for your name and your brand, and helps build your fan base.

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Community breeds success on Facebook.

Get Facebook LikesWithout a community, you have no listeners to help you build brand awareness and deliver ROI. You must have a community filled with people who like you and share your content with their friends. Your goal shouldn’t be to merely increase the number of your Facebook Likes — it should be to attract quality fans from your target audience. Their activities, in the form of comments and endorsements, can increase your shares on Facebook.

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Content marketing is a way of communicating with your customers and prospects without pitching your products or services. 

7 steps to content marketing successAlso known as inbound marketing, content marketing is non-interruptive. Instead of overtly trying to sell something to your audience, you consistently create and deliver valuable information that educates them. Ultimately they reward you by purchasing your products, recommending them to friends via social media channels and word-of-mouth, and acting as brand ambassadors.

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Next year’s trends highlight the importance of social media marketing.

20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]As 2013 draws to a close, marketers are looking ahead to next year when social media marketing will begin to take center stage. No longer a luxury, it will become a must-have in 2014 marketing strategies. Digital asset management firm WebDAM found that marketing on the social Web will move toward critical mass over the next few years as more budget is allocated by brands, and custom content will become increasingly import as companies fight to develop awareness and win customer mind share in the marketplace.

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Which image qualities drive engagement on Instagram?

Blue images get the most likes on InstagramInstagram is the fastest-growing social network today. 71% of the world’s largest brands now use the platform for social media marketing. More than half of them post at least once a week, and 28% post at least 5 times a week. Brands like Nike, Starbucks, Ralph Lauren, and Whole Foods are using images and short videos to enhance their customers’ experience and create emotional connections.

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