pamorama | marketing, life, social media

Crisis Management: Listen Up, Toyota and Tiger Woods!

February 17, 2010

The recent string of high-profile public relations disasters is impressive. Consider these, to name a few:

The Tiger Woods sex scandal
The Toyota safety debacle
Kevin Smith vs. Southwest Airlines
NBC’s talk show wars

All of these situations have one thing in common: the brands — be they companies or, in the case of Tiger Woods, [...]

The Facebook Juggernaut: Exponential Growth + World’s Leading News Reader?

February 10, 2010

Facebook celebrated its sixth birthday on February 4th and announced that it now has over 400 million members. That’s quite an accomplishment — just a year ago, the social media giant had 150 million users.
Noting this milestone in a blog post, founder Mark Zuckerberg said:
We’ve made great progress over the last year towards making the [...]

How ConAgra Foods is Embracing Social Media

February 8, 2010

Here’s a presentation from Stephanie Moritz, ConAgra Foods’ Director of Public Relations. Moritz explains how ConAgra is embracing social media as a strategic opportunity to stir passion among its audience.
Her case study explains how the company is integrating social media across many aspects of their business, how they educated senior management through “digital immersion”, and [...]

Facebook Catching Up to Google and Yahoo as Your Home on the Web [Chart]

February 5, 2010

Facebook is bearing down on its rivals, threatening to become U.S. Internet users’ home on the Web.
Time spent on Facebook soared to 27.6 billion minutes in December, up from 17.8 billion minutes in October, according to data from comScore. (In December 2008, it was just 9.3 billion minutes.)
Google, where users spent 36 billion minutes in [...]

Social Media Case Study: Turner Broadcasting System

February 4, 2010

Here’s a presentation given by Turner Broadcasting System’s Digital Marketing Director, Seth Miller, at BlogWell Atlanta. In “A Thriving Media Company in the Social Media Era”, Miller describes how Turner, a traditional media company for the most part, is leveraging social media channels to engage with their audience. You can watch him as he speaks [...]

Social Media from a Multi-Brand Perspective: Newell Rubbermaid

February 1, 2010

Here’s a presentation from Bert DuMars, Newell Rubbermaid’s Vice President of E-Business and Interactive Marketing. Delivered at BlogWell, Atlanta, “Social Media from a Multi-Brand Perspective” covers how the company is using different social media approaches across its many brands.
The case study includes advice about how to approach multi-brand social media as an ecosystem, how to [...]

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