What can you do about plummeting Facebook post reach?

Facebook's organic reach decline: What you can doBrands that use Facebook for marketing have seen a sharp drop in engagement. The tight-lipped social network acknowledged as much in a leaked sales deck obtained by TechCrunch in December that included this statement: “We expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site.” Coupled with recent changes to the news feed algorithm, marketers are finding it harder and harder to generate organic buzz.
Read More

Hashtags are increasingly important in social media marketing campaigns.

How to use hashtagsThey enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business. Only 24% of tweets include hashtags, but those that do receive twice the engagement of those without them. When used well, hashtags can be powerful tools that drive brand recognition, increase reach, build community, create buzz, and positively impact customer loyalty.

Read More

Pinterest is a huge driver of e-commerce. 

How to get more Pinterest followersDespite being much smaller than Facebook or Twitter at 25 million users, it accounts for more than 23% of all social media-driven sales. More than 47% of online consumers in the U.S. have made a purchase based on Pinterest recommendations, and the average order placed by users of the platform is $179 — compare that to $80 for Facebook and $69 for Twitter, and you can see why it’s important to get more Pinterest followers.

Read More

Successful content marketing initiatives have many moving parts.

20 content marketing tools for your brandCreating powerful content that grows your business can be a discouraging process. It’s possible to spend countless hours producing something to help your brand reach the next level, only to discover that it does little in the way of improving engagement, traffic, or sales. The good news is that there are many content marketing tools available to help you streamline the process.

Read More

Your persona is the role you play in life.

How to develop buyer personasIt’s the way you act, what you believe in, what you say, what you like/don’t like, how you go about things … I could go on, but you get the idea. As a brand marketer, you need to know as much as you can about these attributes among your target customers. Creating buyer personas will help you gain a thorough understanding of your audience’s roles and help you frame your brand engagement strategy.

Read More

There are many sketchy activities online. 

SpamI learned on Saturday that some unscrupulous people created an email address in my name and spammed many folks via email and their website contact forms. Unfortunately, there’s not very much I can do about it. I spent the weekend trying to do damage control and apologizing to the recipients who alerted me to what was happening.

Read More