Want to learn about social media marketing?
You’ve come to the right place! My blog helps businesses optimize their brands, create customer engagement, and drive sales by using social media channels and content marketing programs. I have taught thousands of people how to create, manage, and measure outreach initiatives on Facebook, Twitter, LinkedIn, Pinterest, Google+, and other social networks.
I have a global footprint and routinely receive questions and comments from my audience, the majority of whom are in the U.S., Canada, Europe, Australia, the Philippines, India, South Africa, and the United Arab Emirates. I have 97,000 Twitter followers. My content is syndicated via Social Media Today, Business2Community, Yahoo! Small Business Advisor, CustomerThink, Google News, Mediabistro, and other media outlets. I’m #24 on Forbes’ list of Top 50 Social Media Power Influencers.
I do my best to ensure that my writing is accurate, but the world of online marketing changes at such a fast and furious rate that it’s almost impossible to know if the same strategies that apply today will work tomorrow. I never use affiliate links for products and services I write about or recommend, so there’s nothing here that will compromise your online experience.
Want to follow me elsewhere online? I’m most active on Twitter and LinkedIn. I have a lot of other profiles out there, but contacting me via LinkedIn will likely get the fastest response — and I’m always open to invitations to connect there, so don’t hesitate to get in touch.
More about me
I am a world-class marketing professional experienced in driving strategy and execution across marketing areas such as branding, demand generation, audience engagement, market awareness, public relations, events, digital marketing, social media marketing, Web marketing, and creative content development.
I’m passionate about representing the voice of the customer via personas and designing marketing programs that address their needs and the problems they are trying to solve. I excel at product marketing, marketing management, vendor management, budget management, release planning, and go-to-market strategy. My ability to utilize integrated approaches has helped put companies on the map.
I am very collaborative and enjoy building relationships and driving results by leading cross-functional teams and motivating them to succeed. I recently formed and led a team at a local management consulting company that created new branding and launched an optimized, responsive website which shaped their market and improved their bottom line — they are now the national leader in their space.
Specialties: Digital Marketing, Agile Marketing, Agile Project Management, Cross-Functional Team Leadership, Strategy Development & Planning, Marketing Communications, New Product Launches, Lead Generation Campaigns, Demand Generation Programs, Nurturing, Branding, Brand Messaging, Public Relations, PR, Media Relations, Analyst Relations, Business Development, Business Strategy, Competitive Analysis, Product Positioning, Product Messaging, Value Propositions, Segmentation, Collateral Development, Product Marketing, Social Media Marketing, Scrum, Sales & Business Development Support, Sales Collateral, Partner Marketing, Co-Marketing, Go-To-Market Plans, Inbound Marketing, Content Strategy, Content Marketing, Agency & Creative Resource Management