Facebook organic reach for business pages is plummeting.
As I noted in a recent post, brands that use Facebook for marketing have seen a sharp drop in organic reach. When Fan Pages launched in 2007, anyone could set up a page for their company and begin acquiring fans so they could post unlimited promotional content to their news feeds. This is no longer the case — Facebook has moved the goal posts once again and is contributing to this phenomenon. Simply put, the company is looking for ways to make more money.