Search Results for: facebook

7 Ways to Raise Facebook Engagement [Infographic]

Facebook organic reach for business pages is plummeting.

7 Ways to Raise Facebook EngagementAs I noted in a recent post, brands that use Facebook for marketing have seen a sharp drop in organic reach. When Fan Pages launched in 2007, anyone could set up a page for their company and begin acquiring fans so they could post unlimited promotional content to their news feeds. This is no longer the case — Facebook has moved the goal posts once again and is contributing to this phenomenon. Simply put, the company is looking for ways to make more money.

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Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More

Creating great content isn’t enough.

Create shareable contentIf you want people to share it, you must consider the dynamics of each of your social networks and optimize your posts for each. This will maximize sharing and help you build your brand, engage with your target customers, create brand ambassadors, and ultimately improve lead acquisition and sales. Failing to polish your posts means that your content won’t be shared as much, limiting your ability to grow your audience.
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Social Media Marketing Tips and Tricks for Facebook, Twitter, Google+, and More

Want to get the most out of your social media marketing activities?

Social media tips and tricksThe world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube. Here’s what they found:
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Facebook’s Organic Reach Decline: How to Respond

What can you do about plummeting Facebook post reach?

Facebook's organic reach decline: What you can doBrands that use Facebook for marketing have seen a sharp drop in engagement. The tight-lipped social network acknowledged as much in a leaked sales deck obtained by TechCrunch in December that included this statement: “We expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site.” Coupled with recent changes to the news feed algorithm, marketers are finding it harder and harder to generate organic buzz.
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When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest

 Social media is always on.

When to Post on Facebook, Twitter, Google+, LinkedIn, and PinterestDetermining the best times to post on Facebook, Twitter, Google+, Pinterest, LinkedIn, and blogs is vital to content marketing success. The optimal time to share on each platform may vary depending on your audience, of course. The nature of your business and data about when your audience is active should inform and drive your timetable so that you maximize your reach and virality.

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Double Your Facebook Likes in 10 Minutes a Day [Infographic]

How do I get more likes for my Facebook page? 

Double your Facebook likesThis is a common refrain among brands looking to grow their Facebook presence. They know they should be in the space but they’re not sure whether it’s worth devoting the amount of time and energy required to grow their Facebook audience. For them, the potential for return on investment (ROI) is murky at best and not easily quantifiable.

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7 Ways to Get More Facebook Likes [Infographic]

Community breeds success on Facebook.

Get Facebook LikesWithout a community, you have no listeners to help you build brand awareness and deliver ROI. You must have a community filled with people who like you and share your content with their friends. Your goal shouldn’t be to merely increase the number of your Facebook Likes — it should be to attract quality fans from your target audience. Their activities, in the form of comments and endorsements, can increase your shares on Facebook.

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37 of the Best Facebook Page Apps for Brand Marketing

One of the easiest ways to use your Facebook page to its fullest potential for social media marketing is to employ third-party Facebook applications. 

Facebook apps for businessDoing so makes your page significantly more appealing to your audience and improves user experience. This translates to more visitors who interact with and share your content, which then appears in their activity streams and is more virally discoverable. Facebook page customization can dramatically increase your visibility, improve your branding, and create more leads and sales.

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Create “Perfect” Posts on Facebook, Twitter, Pinterest and Google+ [Infographic]

Get more social media fans and create engagement! Follow these 17 guidelines when you post on social networks.

Social media conversationsIs there any such thing as a perfect social media post? Each social network has a specific set of expectations, limitations — and pros and cons. And each one is constantly evolving in terms of potential. A one-size-fits-all strategy just isn’t feasible. This makes it more challenging for brand marketers whose goals are growing their fanbase and creating engagement around relevant content. So what’s the best strategy to engage followers and attract new ones on each site?

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10 Tips for Better Facebook Status Updates [Infographic]

How do you increase Facebook engagement? Write better status updates.

10 social status update tipsWording is everything when it comes to Facebook. It’s essential to offer concise, easy-to-understand content with clear calls to action. Posting interesting facts, tips, and images and specifically asking your fans to comment on them can inspire interaction and dramatically improve your Facebook fan engagement.

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