Facebook, Twitter, Pinterest, and Instagram Demographics

by Pam Dyer

Facebook, Twitter, Pinterest, and Instagram Demographics

67% of online adults use social networking sites. But who exactly are the people who use Facebook, Twitter, Pinterest, and Instagram?

Social media demographics for Facebook, Twitter, Pinterest, Instagram, and Tumblr Some very useful social media demographics are outlined in a recent report by the Pew Research Center’s Internet and American Life Project. The study reaffirmed that young adults aged 18-29 are more likely than others to use major social networks (83%). It also substantiates that women are more likely than men to be on these sites (71% vs. 62%), and that people who live in urban areas are significantly more likely than rural Internet users to use social networking (70% vs. 61%).

The analysis also takes a deeper dive into statistics such as the race/ethnicity, education, and household income of people who use social media sites. This information can help you refine your social media marketing initiatives to find leads, increase sales, and improve branding.

Percentage of Internet users who use social networks

Facebook demographics

Facebook remains the dominant social networking platform: 2/3 of online adults (67%) say that they use it. Women are more likely than men to be Facebook users, and Facebook use is especially common among younger adults.

Percentage of Internet users who use Facebook

Twitter demographics

60% of Internet users are on Twitter, which is double that of November 2010. Those under 50, and especially those 18-29, are the most likely to use Twitter. People who live in urban areas are significantly more likely than both suburban and rural residents to use the social network.

Percentage of Internet users who use Twitter

Pinterest demographics

Pinterest, the online pinboard, has attracted 15% of Internet users to its virtual scrapbooking site. Whites, young people, women, the well-educated, and those with higher incomes are particularly likely to use the site. Pinterest is equally popular among those 18-29 and 30-49 (19%). Women are about five times as likely to be on the site as men, the largest difference in gender of any site featured in the report.

Percentage of Internet users who use Pinterest

Instagram demographics

13% of Internet users are taking pictures and sharing them with Instagram. Women are more likely than men to use the site, as are those under 50. African-Americans and Hispanics are more likely than whites to use Instagram, along with urban residents.

Percentage of Internet users who use InstagramDownload the full report to learn about all of the Pew Research Center’s Internet and American Life Project’s report on the demographics of social media users.

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