With close to one billion members, Facebook is a very attractive marketing platform. The Facebook Advertising team has done a great job of working with company engineers to build a self-service, easy-to-use product that makes Google AdWords look quaint by comparison. Advertisers can target users by age, location, or area of interest, enabling very focused marketing efforts.
Flowtown created this infographic to show data the company collected about who is marketing on Facebook. An impressive 69% of the businesses they spoke with are using Facebook to reach out to current and prospective customers. Some other interesting statistics:
- The cost-per-click (CPC) of Healthcare advertising is the most expensive at at $1.27, while E-commerce costs the least at $0.31.
- It costs more than $320,000 to get 300,000 likes on your Facebook page.