65 Terrific Social Media Infographics

by Pam Dyer

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65 Terrific Social Media Infographics

As you know, infographics are visual representations of information, data, or knowledge. They present complex concepts quickly and clearly, and communicate ideas in an easily understandable fashion.

Last year, I assembled a collection of 35 infographics that told the story of social media at that time. That post proved to be so popular that I wanted to update it, including images that are still relevant and adding newer visualizations that illustrate more recent knowledge and insights into the social Web. Since social media marketing is a relatively recent addition to organizations’ integrated marketing communications plans, it’s imperative for marketing professionals to gain as much understanding as possible about how people leverage social media for everyday interaction. These snapshots communicate essential information to help marketers make sense of the social networking space and how people are using it in their everyday lives to communicate and share information and ideas.

Most of these have been cropped or scaled down — please click on each image or its title to see the full-sized version.


The History of Social Networking


Who is the “Me” in Social Media?


The State of the Internet


The New Marketing Trifecta


How Marketers Are Using Social Media


Who is the Modern Media Consumer?


The Biggest Shift

The Biggest Shift


The Rise of Social Networking Ad Spending


How Women Use Social Media

How Women Use Social Media


The CMO’s Guide to the Social Landscape

CMO Guide to Social Landscape


The B2B Social Media Landscape

The B2B Social Media Landscape


The 2010 Social Networking Map

2010 Social Network Map


How the World Spends Its Time Online

How the World Spends Its Time Online


Who Uses Twitter and How


A Year of Twitter


The Meteoric Rise of Twitter


How Engaged is Your Brand?


The Social Engagement Spectrum

The Social Engagement Spectrum


10 Levels of Intimacy in Today’s Communication

10 Levels of Intimacy


The Top 50 Most Social Companies

Top 50 Most Social Companies


The Social Media Landscape in China

The Social Media Landscape in China


The Social Media Effect

The Social Media Effect


The Revised Social Media Effect



Facebook Facts You Probably Didn’t Know

Facebook Facts You Probably Didn't Know


The World of Facebook


10 Mind-Blowing Facebook Games Statistics


The Rise of Facebook Mobile


Social Marketing Compass

Social Marketing Compass


Facebook vs. Twitter

Facebook vs. Twitter


Are We Addicted to Social Media?

Social Media Addiction


How are People Using Social Media on Their Mobile Devices?

How are Mobile Phones Changing Social Media?


How Fortune 100 Companies are Leveraging Social Media

How Companies are Leveraging Social Media


How Small- to Medium-Sized Businesses Spend Money on Social Media


Balance Your Media Diet

Balance Your Social Media Diet


Social Media Statistics


Social Web Involvement


Social Media Demographics



The Spectrum of Online Friendship


How People Share Content on the Web


Donut Marketing


Profile of a Twitter User

Profile of a Twitter User


Twitter Territory


Twitter PR Strategy


The Journey of a Tweet

The Journey of a Tweet


The Hierarchy of Digital Distractions

The Hierarchy of Digital Distractions


When Social Media Attacks

When Social Media Attacks!


The Art of Listening

The Art of Listening


The Conversation Prism

The Conversation Prism


Word of Mouth Visualized

Word of Mouth Visualized


Social Web Reputation Management Cycles

Social Web Reputation Management Cycles


Twitter Statistics

Twitter Stats


The Story (So Far) of Twitter

The Story of Twitter


Who Participates Online

Who Participates Online


Gender Balance on Social Networking Sites

Gender Balance on Social Networking Sites



Building a Company With Social Media

Building a Company with Social Media


Social Media Spending

Social Media Spending


The Facebook Juggernaut

The Facebook Juggernaut


Breakdown of the Blogosphere

Breakdown of the Blogosphere


Visualizing 6 Years of Facebook

Visualizing Facebook


The History of WordPress


The Boom of Social Sites

Boom of Social Sites


Age Distribution on Social Network Sites

Age Distribution of Social Sites


Make Social Media Work for Your Company

Make Social Media Work for Your Company


The World Map of Social Networks (December, 2009)

World Map of Social Networks (12/2009)


World Map of Social Networks (December, 2010)

World Map of Social Networks


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