Social Media Strategy: State Farm Insurance

by Pam Dyer

Social Media Strategy: State Farm Insurance

In this video, Social Media Examiner’s Michael Stelzner interviews Kelly Thul, Director of Communication Services at State Farm Insurance.  Thul shares his insights about how they communicate with their 17,000 agents, their Facebook and Twitter strategies, and their very successful YouTube channel.

You’ll learn how State Farm leveraged a partnership three years ago to get started in social media and learn about the environment, as well as some useful tips for your corporate social media strategy.

Takeaways:

You’ll hear how State Farm:

  • Publishes different types of content on their YouTube channel to engage with different audiences and which type garners the most views;
  • Engages their employees and explains the different uses of social media (internal versus external) to them;
  • Believes that internal social communication is important for their activity and the keys to success in this area;
  • Uses FacebookTwitter, and YouTube individually and how the three platforms three work together;
  • Creates different types of relationships on Facebook and Twitter;
  • Provides their agents with connectivity and valuable services via Pocket Agent, an iPhone app that has proven popular with its customers; State Farm also offers other mobile apps to help customers connect.

Thul encourages other businesses to be inclusive about who you involve in your company. He also emphasizes how important it is to have a predetermined plan about how to respond to negative issues or comments on the various social media platforms.


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