Starbucks is the most popular U.S. corporate brand on social networks, according to a ratings study done by London-based Famecount, a media measurement service that aggregates popularity across social media channels. Whole Foods has the most Twitter followers, but Starbucks’ huge Facebook audience makes it the highest-ranking brand on the social Web.
Still, the study found, even Starbucks has only about 70% as much social clout as Lady Gaga, who has the greatest aggregate social-media following of any entity. “It is interesting to see established offline brands perform so strongly,” says Famecount founder Daniel Dearlove. “This highlights the growing importance of social media in wider marketing campaigns, as well as the applicability of these channels to established brands.”