12 Reasons to Use Social Media to Grow Your Business

by Pam Dyer

12 Reasons to Use Social Media to Grow Your Business

Social media is fast becoming an essential part part the marketing mix for brands. Companies are increasingly using social tools to monitor conversations about their products, competitors, and industry, and engaging with their customers to build strong relationships. According Forrester Research’s most recent Interactive Marketing Forecast, social media marketing will grow at an annual rate of 34% -– faster than any other form of online marketing and double the average growth rate of 17% for all online mediums:

And new research from Access Markets International Partners shows that almost 70% of small and medium businesses actively use social media sites like Twitter, Facebook, and LinkedIn to promote themselves. But simply posting what your CEO had for lunch isn’t going to help much with your branding efforts — it’s important to strategically use social media tools to increase exposure and reach your target audience.

Here are 12 compelling reasons to use social media to help grow your business:

1. Own your brand’s social presence: If you don’t create official channels online, it’s only a matter of time before your fans do it for you and create their own profiles and communities around your brand. It’s important to claim your brand name across all the major social media platforms. Here are two sites that will help you do this:

  • KnowEm: KnowEm has the highest number of sites (over 350) available for checking username availability. Simply by entering your desired username, you’ll be able to find out instantly if it’s still available. KnowEm also offers paid plans, from just signing up and registering you at 150 sites, to a full-featured plan which also fills in all profile details, complete with pictures, at 100 to 300 different networking sites.
  • namechk: Covering 72 major social networking sites, namechk is simple, fast, and easy to use. If your desired username or vanity URL is still available, you simply click through each one to claim it. If your brand isn’t consistent across the Web, namechk can help you by determining which usernames are still available on a number of the most popular sites.

2. Look like you “get it”: Your target audience is becoming more shrewd about leveraging social media sites as an integral part of their daily lives. If you want to appear relevant and in-step with the latest advances in technology, your potential customers will want to see you on these sites as well. If you don’t have a presence, you appear as if you’re not very savvy.

3. Brand recognition: You need to go where your customers are, and they are increasingly spending a great deal of time on social networking sites. Using social media enables your company to reach a huge number of potential customers. Getting your name out there is incredibly important — studies suggest that people need to hear a company’s name at least seven times before they trust and respect it enough to become a customer.

4. Take your message directly to consumers: Social media tools enable you to directly engage consumers in conversation. Be sure to build trust by adding value to the community consistently over time.

5. Increase your search engine rankings: Social media profiles (especially those on Twitter, Facebook, and LinkedIn) frequently rank highly with major search engines. Creating keyword-rich profiles around your brand name can help generate traffic for your both your social-networking sites and your company’s Web site.

6. SEO benefits: Many social media bookmarking sites use NOFOLLOW tags that limit the outbound link value of posts made on their sites, but there are still many leading sites that allow DOFOLLOW tags — including Friendfeed, Digg, and Mixx. You can also benefit from posting to bookmarking sites that use NOFOLLOW tags if people read your posts and link back to your Web site.

7. Social media content is now integrated with search results: Search engines like Google and Bing are increasingly indexing and ranking posts and other information from social networks. Videos from popular sites like YouTube can also be optimized for indexing by the major search engines.

8. Brand monitoring: Having a social media presence gives you a better understanding of what current and potential customers are saying about your products and services. If you actively monitor social conversations, you have the opportunity to correct false or inaccurate information about your brand and address negative comments before they take on a life of their own.

9. Generate site traffic: You can create additional traffic if you regularly post updates on social networks that link back to your Web site. Social media bookmarking tools like Digg, Reddit, and Stumbleupon can also generate additional traffic to your site if you create frequent articles and blog posts.

10. Find new customers through your friends: You shouldn’t neglect your personal social media accounts as potential avenues to promote the activities of your business. Posting regular updates relating to your business and activities can remind your friends about what your company does and influence them to use your services or make referrals.

11. Find new customers through your company profile: Your company profile is a great opportunity for you to post regular updates on your activities and about important news and trends in your industry. This will attract the attention of new customers interested in your industry and increase your reputation as an expert in your field. It’s important to post regularly if you want to increase your followers or fans and convert them to potential leads.

12. Niche marketing: Social media enables you to reach very specific subsets of people based on their personal preferences and interests. You can create unique social media profiles to target these audiences or create strategies based on addressing individual interests.

Are you using social media to grow your business? Please share your experiences!


Reblog this post [with Zemanta]


Related Posts with Thumbnails
  • Pingback: Tweets that mention 12 Reasons to Use Social Media to Grow Your Business | pamorama -- Topsy.com

  • Pingback: Com toujours » Blog Archive » Les réseaux sociaux, le retour

  • Pingback: Tweets that mention 12 Reasons to Use Social Media to Grow Your Business | pamorama -- Topsy.com

  • http://bcox.me Brandon Cox

    Pam, excellent thoughts. I love the way you've pointed out that using social media only enhances our use of traditional marketing means. Good stuff!

  • http://www.pamorama.net/ Pam Dyer

    I'm glad you found it helpful — thanks so much, Brandon!

  • Pingback: Why You Should Be Using Social Media… | Small Business Advice Blog

  • http://www.abnormalmarketing.com/ fionabosticky

    Amazing collection of reasons for using social media. I think there is still a lot of misunderstanding in regards with how to manage and handle social media. Some businesses need to adapt to the concept that social media is more of a 2 way street, give and take, rather than just a platform for a products/ services shout box. Still, posts like this should make businesses yet to engage, sit up and notice. Thanks Pam

  • http://www.superbacnetreatment.com superbacnetreatment

    nice post.. pack with all info that i need to know.. thanks

  • http://fillsout.blogspot.com/ Rajnish Kumar

    Hey, Thanks for sharing this. I would like to tell you, This is extremely wonderful and I really liked it.
    I always like to read on these topics and one of the best thing is that,
    I am looking for this from a long time. Thank you for this again.

    Rajnish Kumar

  • http://thequestforheight.blogspot.com/2010/03/how-to-increase-kids-height.html Tyler "Child" Davis

    Well, though is it worth it to put social media marketing over working on search engine marketing? There's always an opportunity cost…

  • http://www.sectionaltitlesa.co.za Mike

    Pam, this post is fantastic. I have just started using social media, but are not yet convienced about its performance or ability. I am learning and I learnt a lot about the use of social media from your post. Thanks again.

  • samirsoriano

    I'm glad I came across this article, Pam. I actually just wrote a post about Brand Scaling — marketing competitively on a small budget. Social media is a great way to do this, as is ad targeting, and turning users into evangelists (always a great way to market yourself).

    • Nicole Tamms

      Samir, what is the link to your Brand Scaling post? I am very interested in this?

  • Pingback: 12 Reasons to Use Social Media For Your Business | Social Media Sorted

  • http://www.whoisentry.com Miss Whois

    The main reason why i use social media is to get traffic, i always promote my news posts on Twitter and traffic is growing everytime!

  • http://www.whoisentry.com Miss Whois

    The main reason why i use social media is to get traffic, i always promote my news posts on Twitter and traffic is growing everytime!

  • http://ngozinwoke.com Ngozi

    Excellent work! Exactly what I needed. Thanks.

  • Pingback: 12 Reasons to Use Social Media to Grow Your Business | Take your business The Social Route

  • Pingback: vADz

  • Pingback: Starting Your Own Clothing Line | Mastering Personal Finance

Previous post:

Next post: