How SMBs Allocate Their Social Media Spending

by Pam Dyer

The buzz about social media marketing is increasing exponentially, and with good reason — the emerging channel is growing faster than any other type of online customer engagement, as evidenced by the growth in spending by marketers and brands.

In this infographic from Flowtown, how small to medium-sized businesses spend their social media dollars and where they still have room for growth is clear:

Many business owners see the gap in online advertising and plan to dedicate more dollars to it
Few SMBs are using key advertising components like online video, creating a great opportunity for early adopters
Advertising spending on TV and radio is not a priority for SMBs
Social media marketing is poised to become the biggest marketing channel