Burson-Martseller, a leading global public relations and communications firm, recently released a report detailing how the Fortune 100 companies are using social platforms. The study, called “The Global Social Media Check-Up”, found that 79% use at least one of the four top social media platforms:
- 65% have active accounts on Twitter
- 54% have a Facebook fan page
- 50% have a YouTube channel
- 33% have a corporate blog
Flowtown has created a terrific infographic that tells the visual story of these findings and illustrates how the largest corporations are using the social-media engagement model:
![flow fortune 100 How Fortune 100 Companies are Leveraging Social Media [Infographic]](http://www.pamorama.net/wp-content/uploads/2010/03/flow-fortune-100.png "flow-fortune-100")
And here’s the SlideShare presentation that Burson-Martseller created based on its study results:
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_a.png?x-id=c18bf530-2b6c-4f12-91d0-3f14fa7ec063 "How Fortune 100 Companies are Leveraging Social Media [Infographic]")
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Great infograph, I'll translate it into Hebrew.
I'm a little surprised at how low the average number of accounts there are per company in each of the social media sites. The data also points to corporate blogs having a fairly low weekly/monthly posting… so it seems that small business owners and the self-employed are much more active in blog posting.
It's interesting, isn't it? Maybe it's because big brands haven't totally embraced social media as an engagement tool but they're trying to show that, at a minimum, they're involved and they “get it”. Thanks for visiting, Michael!
I’m a little surprised at how low the average number of accounts there are per company in each of the social media sites. The data also points to corporate blogs having a fairly low weekly/monthly posting… so it seems that small business owners and the self-employed are much more active in blog posting.
It’s interesting, isn’t it? Maybe it’s because big brands haven’t totally embraced social media as an engagement tool but they’re trying to show that, at a minimum, they’re involved and they “get it”. Thanks for visiting, Michael!
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