How Fortune 100 Companies are Leveraging Social Media [Infographic]

by Pam Dyer

How Fortune 100 Companies are Leveraging Social Media [Infographic]

Burson-Martseller, a leading global public relations and communications firm,  recently released a report detailing how the Fortune 100 companies are using social platforms. The study, called “The Global Social Media Check-Up”, found that 79% use at least one of the four top social media platforms:

  • 65% have active accounts on Twitter
  • 54% have a Facebook fan page
  • 50% have a YouTube channel
  • 33% have a corporate blog

Flowtown has created a terrific infographic that tells the visual story of these findings and illustrates how the largest corporations are using the social-media engagement model:

And here’s the SlideShare presentation that Burson-Martseller created based on its study results:



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  • Haim

    Great infograph, I'll translate it into Hebrew.

  • http://www.formulis.com/ Michael Borowiecki

    I'm a little surprised at how low the average number of accounts there are per company in each of the social media sites. The data also points to corporate blogs having a fairly low weekly/monthly posting… so it seems that small business owners and the self-employed are much more active in blog posting.

  • http://www.pamorama.net/ Pam Dyer

    It's interesting, isn't it? Maybe it's because big brands haven't totally embraced social media as an engagement tool but they're trying to show that, at a minimum, they're involved and they “get it”. Thanks for visiting, Michael!

  • http://www.formulis.com/ Michael Borowiecki

    I’m a little surprised at how low the average number of accounts there are per company in each of the social media sites. The data also points to corporate blogs having a fairly low weekly/monthly posting… so it seems that small business owners and the self-employed are much more active in blog posting.

  • http://www.pamorama.net/ Pam Dyer

    It’s interesting, isn’t it? Maybe it’s because big brands haven’t totally embraced social media as an engagement tool but they’re trying to show that, at a minimum, they’re involved and they “get it”. Thanks for visiting, Michael!

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  • http://twitter.com/JeffReynolds74 Jeff Reynolds

    Pam, thank you for all of your research helping us and our customers understand this revolutionary shift.

  • Pingback: Using Social Media as a Communication Tool [Infographic] | pamorama

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