35 Great Social Media Infographics

by Pam Dyer

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35 Great Social Media Infographics

[Note: I recently updated this compilation to include some more recent visualizations... you can see it here.]

Here’s a collection of terrific social media infographics that might come in handy. As you probably know, infographics are visual representations of information, data, or knowledge. They illustrate information that would be unwieldy in text form and they act as a kind of visual shorthand, making information easy to understand and consume. They are driven by the same information as charts, but they’re often a better form of communication because of their pleasant aesthetics — charts and graphs can communicate data, but infographics turn data into information.

It’s very helpful to use infographics in presentations, reports, articles, etc., to convey concepts. Instead of poring over figures and long reports to decipher data, an infographic can immediately explain what the data actually means.

Most of these have been scaled down or cropped. Each one has been linked to the original, so please visit the links to view them full-size.

If you know of any good ones that I’ve missed, please leave a comment and let me know!




1. The Social Engagement Spectrum


2. 10 Levels of Intimacy in Today’s Communication


3. The Social Media Effect




4. Social Marketing Compass


5. Facebook vs. Twitter


6. Balance Your Media Diet


7. Social Media Statistics




8. Social Web Involvement




9. The Spectrum of Online Friendship


10. How People Share Content on the Web


11. Donut Marketing


12. Twitter Territory


13. Twitter PR Strategy


14. The Journey of a Tweet


15. The Hierarchy of Digital Distractions


16. When Social Media Attacks


17. The Art of Listening




18. The Conversation Prism




19. Word of Mouth Visualized




20. Social Web Reputation Management Cycles




21. Twitter Statistics




22. The Story (So Far) of Twitter




23. Who Participates Online




24. Gender Balance on Social Networking Sites




25. Building a Company With Social Media




26. The Life Cycle of a Blog Post, From Servers to Spiders to Suits—to You




27. Social Media Spending




28. The Facebook Juggernaut




29. Twitter Perceptions of Google Buzz Over Time




30. Breakdown of the Blogosphere




31. Visualizing 6 Years of Facebook




32. The Boom of Social Sites




33. Age Distribution of Social Sites




34. Make Social Media Work for Your Company




35. The World Map of Social Networks




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