Where should you go to reach your target market via social media? It depends on who your customers are.
Here are some recent demographics for Facebook, LinkedIn, and Twitter. By tailoring your marketing strategies to dovetail with statistics like these, you can maximize the effectiveness of your social media efforts and focus on reaching your desired audience. And if your goal is to reach a wide variety of users of all ages, incomes, and education levels, you can do so by using all three. Compare your target audience with this data:
- 116 million unique U.S. visitors in December 2009
- follow the Internet average pretty closely in terms of affluence, education, and household size
- are slightly more female
- are mostly younger, aged 13-34
- 24 million unique U.S. visitors in December 2009
- are slightly more male
- mostly have at least a college education
- … and an astounding 33% have a graduate degree, as compared to the Internet average of 21%
- are generally older, more educated, and more affluent
- 23 million unique U.S. visitors in December 2009
- reflect an even male/female ratio
- peak at the 18-34 age group (16% of its total users, compared to 8% of the total Internet audience), with an even number of older and younger users.
- are generally less wealthy than those on Facebook and LinkedIn