Facebook Catching Up to Google and Yahoo as Your Home on the Web [Chart]

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Facebook is bearing down on its rivals, threatening to become U.S. Internet users’ home on the Web.

Time spent on Facebook soared to 27.6 billion minutes in December, up from 17.8 billion minutes in October, according to data from comScore. (In December 2008, it was just 9.3 billion minutes.)

Google, where users spent 36 billion minutes in December, managed consistent slow growth in the second half of the year. Meanwhile, online rivals like Yahoo, Microsoft, and MySpace are all down.

It’s especially ugly for Yahoo.

Yahoo which fancies itself as your home on the Internet, has seen time spent on the site slowly decline, despite its big ad campaign.
Its uniques are flat, while Facebook’s are growing.
And, it’s not shown in this chart, but comScore says Facebook had more pages viewed in December than Yahoo for the first time ever — 44.9 billion for Facebook versus 38.8 billion for Yahoo.

Carol Bartz knows Facebook is coming. On Yahoo’s earnings call she said, “we are actually happy with the engagement we are seeing with us. We just can’t keep up with that [Facebook's] kind of engagement.”

(Via Silicon Alley Insider, Jay Yarow & Kamelia Angelova)

Yahoo 4Q earnings top analyst views as slump eases (seattletimes.nwsource.com)
Facebook dominates UK mobile use (news.bbc.co.uk)
What Facebook could really do for news (trueslant.com)

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Tagged as: Chart, comScore, Facebook, Google, growth, Microsoft, MySpace, Yahoo

jake@cross country moving comp

It blows my mind how the might Myspace has fallen. Once Facebook opened itself up to everyone, that really seemed like the final blow for the site. Once Facebook figures out how to incorporate band pages a little bit better, Myspace is pretty much screwed.

richard@invitation folders

Wow, really interesting. Facebook is going to take over Yahoo real soon. MySpace is just getting worked over by the entire thing.

greenlants

Wow, I'm kind of surprised about FB surpassing Yahoo, but I guess maybe I shouldn't be. Everyone uses FB now, whether it's for personal or business use, seems like everyone has a page for something now. And everyone that I knew that used MySpace before really don't go on it as much. Kudos to FB.

Kyle Webs

I love how MySpace just drops! lol
I don't like Yahoo, I didn't think that many people did, but I guess I was wrong. I thought Facebook would be the highest...this is sort of a surprise.
.-= ´s last blog ..PETA's letter to Zac Brown Band =-.