Integrated marketing services provider Alterian today released the results of their seventh annual survey on social media marketing adoption.
The survey covered 1068 marketing professionals worldwide (actually, it was 98% North America and Europe and only 2% Asia Pacific and other regions).
Alterian found that 66% of respondents will be investing in social media marketing (SMM) in 2010. Of those, 40% said they would be shifting more than a fifth of their traditional direct marketing budget towards funding their SMM activities.
The survey also found more than a third (36%) of respondents are investing in social media monitoring and analysis tools.
Nearly half of respondents (42%), however, said they don’t currently incorporate clickstream and Web analytics data into their customer and e-mail database.
The research also found that over half of respondents (51%) are placing a ‘fair’ or ‘significant’ amount of effort on moving from a campaign-centric direct marketing model towards multichannel customer engagement – in fact only 7% make no effort at all.
To get a copy of the full report of the Alterian Annual Survey results, sign up here.
via TechCrunch
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I’m not surprised by this post, this is definitely the way marketing seems to be going. Even older companies like Sears are jumping on the Social Media bandwagon and are trying to tweet and digg their way out of the financial grave. Social Media technology is becoming massively available everywhere from computers to cellphones, so of course companies will invest to keep up with competing companies and ides to try and survive. Good post, thanks for sharing!!
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