Social Media Monitoring Tools: An Overview

January 7, 2010

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This terrific SlideShare presentation was created by Stefan Betzold, a partner at pier314, a digital media consulting company in Hamburg, Germany.

It provides a comprehensive overview of social media monitoring tools, covering a variety of free tools and a selection of the best professional paid tools. Key elements and features of each are shown, along with test cases, examples, and advantages/limitations.

via SlideShare.net

Are you using any of these tools to monitor social media? Do you like any that aren’t covered in the presentation? Please leave a comment!

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Mark Evans

Another company that provides services to monitor and analyze social media conversations is Sysomos, which offers two products - Heartbeat (monitoring and measurement) and MAP (in-depth analytics and reporting). Our clients include Roche, Interbrand, Edelman and SonyEricsson. Among the features within Sysomos are automated sentiment, geo-demographics, and the ability to quickly provides translations in a wide variety of language.

Mark

Mark Evans
Director of Communications
Sysomos Inc.