Zuckerberg, who is usually extremely private, has opened up his profile so that anyone can see his wall, events, and photos. And what’s in the CEO’s profile? His photo album is pretty benign; Valleywag has posted their favorite images. It appears that he’s a fan of the Killers, The West Wing, and Taylor Swift. And his wall shows he actively uses Facebook’s “like” and commenting features.
Nothing has the potential to irritate the legions of Facebook users quite like a mammoth site update. Facebook says the new privacy settings make it easier to control the information users share (even though it’s really about increasing traffic and visibility). The reaction to the privacy changes was mixed. Zuckerberg’s blog post got the thumbs up from over 48,000 users, and the comments section of the Facebook blog was loaded with praise for the new rules. But there was also a lot of complaining and a brewing backlash. Instead of being thankful for having more control, most users are just confused by the changes. Those who aren’t confused are angry — or an unfortunate combination of both confused and angry.
TrueSlant’s report suggests that Zuckerberg doesn’t understand the new settings, which is highly unlikely. It’s more plausible that he’s trying to show everyone else that there’s no harm in opening up. He would certainly look hypocritical if he kept his profile limited to his friends. So opening up his profile was a smart, premeditated move — he’s leading by example. But it’s not likely to sway Facebook users who are skeptical that openness is in their best interests.
Have you adjusted your privacy settings? Do you think Zuckerberg’s move will convince Facebook users to open up? Please leave a comment!
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