26 Free Tools for Monitoring Your Brand’s Reputation

by Pam Dyer

24
SHARES
a 26 Free Tools for Monitoring Your Brands Reputation fb share 26 Free Tools for Monitoring Your Brands Reputation tweet 26 Free Tools for Monitoring Your Brands Reputation g plus 26 Free Tools for Monitoring Your Brands Reputation l in 26 Free Tools for Monitoring Your Brands Reputation
26 Free Tools for Monitoring Your Brand’s Reputation

Are you listening? Do you know what people are saying about your brand?

If you have customers, odds are they’re talking about you to their coworkers, to their friends, and to anyone else within earshot — including those on social networks. Isn’t it in your company’s best interests to be engaged and  take part in the conversation so you know what’s being said and can respond appropriately?

As brands get going with social media, they find that understanding who is talking about them online, what they are saying, to whom, and where is a great advantage. After auditing your current brand footprint, you’ll be armed with the data you need to start weighing what’s important to your audience about your brand and where you should have a presence.

Build a list of keywords and terms about your brand, customers, company, and market, then use some of these free tools to get a clearer view of what people are saying — with this knowledge in hand, you can begin to really develop a social-media strategy:

  1. Addict-o-matic: Allows you to create a custom-made page to display search results.
  2. Bloglines: A Web-based personal news aggregator that can be used in place of a desktop client.
  3. Blogpulse: A service of Nielsen BuzzMetrics, it analyzes and reports on daily trends in the blogosphere.
  4. BoardTracker: A useful tool for scanning and tracking forums conversations.
  5. FriendFeed Search: Scans all FriendFeed activity.
  6. Google Alerts: Target keywords that are important to your brand and receive streaming or batched reports­.
  7. HowSociable?: A simple way fto begin measuring your brand’s visibility on the social Web.
  8. Icerocket: Searches a variety of online services, including Twitter, blogs, videos, and MySpace.
  9. Jodange: Tracking your brand or a product is one thing, but turning that tracking into a measure of consumer sentiment about your brand or product is something else entirely. Jodange’s TOM (Top of Mind) tracks consumer sentiment about your brand or product across the Web.
  10. Keotag: Keyword searches across the Internet landscape.
  11. Facebook Lexicon: What are people talking about on Facebook? Lexicon searches Facebook walls for keywords and provides a snapshot of the chatter volume around those terms. [3/27/13: This service has been discontinued.]
  12. Monitter: Everyone is talking about Twitter, but what are people talking about on Twitter? Beyond the integrated search of Twitter apps like Seesmic and TweetDeck, Monitter provides real-time monitoring of the Twittersphere.
  13. MonitorThis: Subscribes you to up to 20 different RSS feeds through one stream.
  14. Samepoint: A conversation search engine that lets you see what people are talking about.
  15. Seesmic: Monitors multiple Twitter accounts and enables keyword searches and tracking.
  16. Surchur: An interactive dashboard covering search engines and most social media sites.
  17. Technorati: Search engine and monitoring tool for user-generated media and blogs. Billing itself as “the leading blog search engine,” Technorati has been helping bloggers and those with their fingers on the blog pulse stay informed for years.
  18. Tinker: Real-time conversations from social media sources like Twitter and Facebook.
  19. Trendrr: Want to know how your brand or product is trending compared with others? Trendrr uses comparison graphing to show relationships and discover trends in real time. Use the free account, or move up to the Enterprise level for more functionality.
  20. Tweetburner: In the world of Twitter, URL shortening is the key to effectively connecting with the public. Tweetburner also lets you track the clicks on those magically shortened links, giving you some hard numbers.
  21. TweetDeck: Not only a great way to manage your Twitter account, but the keyword search means you can see what people are saying about you.
  22. Twendz: Public relations firm Waggener Edstrom’s Twitter-mining tool that monitors and highlights user sentiment in real time.
  23. Twitter Search: Twitter’s very own search tool is a great resource. Can be subscribed to as an RSS feed.
  24. UberVU: Track and engage with user sentiment across FriendFeed, Digg, Picasa, Twitter, and Flickr.
  25. wikiAlarm: Alerts you to when a Wikipedia entry has been changed.
  26. Yahoo! Sideline: A TweetDeck-esque tool from Yahoo. Monitor, search, and engage with the Twittersphere.

Listening and making sense of how your brand lives on the Web is only part of the calculus — the next step is how you leverage that information to engage with your audience.

Are you listening and monitoring your brand online? Have you tried any of these tools?

24
SHARES
a 26 Free Tools for Monitoring Your Brands Reputation fb share 26 Free Tools for Monitoring Your Brands Reputation tweet 26 Free Tools for Monitoring Your Brands Reputation g plus 26 Free Tools for Monitoring Your Brands Reputation l in 26 Free Tools for Monitoring Your Brands Reputation
Related Posts with Thumbnails
  • Pingback: 26 Free Tools for Monitoring Your Brand's Reputation | pamorama

  • Pingback: 26 Free Tools for Monitoring Your Brand's Reputation | pamorama | Twitter Web Blog - Twitter Marketing Tips

  • Pingback: 26 Free Tools for Monitoring Your Brand's Reputation | pamorama Search Engine Marketing

  • Pingback: 26 Free Tools for Monitoring Your Brand's Reputation | pamorama | Twitter Tools | Internet Marketing Revolution

  • http://ileane.wordpress.com/ ileane

    Hi Pam,
    This is a great list. I was really glad to see addictomatic at the top of the list because it is my favorite. If you expand the search options you can check all of the resources off and it’s almost like one stop shopping. You get Google and Bing on the same page, so that’s really cool too.

    I also use Topsy and BackType. You might want to add them to the list. Topsy does Twitter searches and allows you to get tracking and see who has retweeted a tweet. BackType was created specifically for brand monitoring.

    Thanks for the list.
    @Ileane
    .-= ´s last blog ..Blog Engage Activity for Ms. Ileane Speaks in November =-.

  • http://ileane.wordpress.com ileane

    Hi Pam,
    This is a great list. I was really glad to see addictomatic at the top of the list because it is my favorite. If you expand the search options you can check all of the resources off and it’s almost like one stop shopping. You get Google and Bing on the same page, so that’s really cool too.

    I also use Topsy and BackType. You might want to add them to the list. Topsy does Twitter searches and allows you to get tracking and see who has retweeted a tweet. BackType was created specifically for brand monitoring.

    Thanks for the list.
    @Ileane
    .-= ´s last blog ..Blog Engage Activity for Ms. Ileane Speaks in November =-.

  • Pingback: 26 Free Tools for Monitoring Your Brand's Reputation | pamorama « Skindemo.free.fr

  • http://www.moinid.com/ Interesting ideas

    Realy useful article and something new for me

  • http://www.moinid.com Interesting ideas

    Realy useful article and something new for me

  • Pingback: Monitoring Your “Brand” « "It's Elementary, My Dear Watson!"

  • Pingback: WE magazine for women » Four Social Media Tips for Your Small Business

  • http://www.fmsseo.com/ Karl Foxley@SEO Blog

    What a great round-up. It’s always great to come across new resources, there are a few you’ve listed that I will need to take a look at. I’m a huge fan of Google Alerts for the bulk of my web monitoring.

    I look forward to reading and learning more from your site (this post was duly retweeted) :)

    Regards,

    Karl
    .-= ´s last blog ..13 Ways To Encourage Blog Comments =-.

  • http://www.fmsseo.com Karl Foxley@SEO Blog

    What a great round-up. It’s always great to come across new resources, there are a few you’ve listed that I will need to take a look at. I’m a huge fan of Google Alerts for the bulk of my web monitoring.

    I look forward to reading and learning more from your site (this post was duly retweeted) :)

    Regards,

    Karl
    .-= ´s last blog ..13 Ways To Encourage Blog Comments =-.

  • http://www.binaryhaiku.com Todd Wallace

    I really like TweetDeck, and of course I use Twitter Search.

    I use Google alerts to check out my personal name and my business name daily. It’s nice to see where I pop up.
    .-= ´s last blog ..Time to Get Down to Business =-.

  • http://www.datadial.net/ Matt Sawyer

    Hi Pam,

    That’s a pretty exhaustive list. We at Datadial have recently (within the past few days) launched a beta version of our own brand and reputation management software. It would be great if you caould add it to your list. Any feedback that you might have would be welcome :)

    http://www.datadial.net/reputation-management/

  • http://www.datadial.net Matt Sawyer

    Hi Pam,

    That’s a pretty exhaustive list. We at Datadial have recently (within the past few days) launched a beta version of our own brand and reputation management software. It would be great if you caould add it to your list. Any feedback that you might have would be welcome :)

    http://www.datadial.net/reputation-management/

  • http://www.binaryhaiku.com/ Todd Wallace

    I really like TweetDeck, and of course I use Twitter Search.

    I use Google alerts to check out my personal name and my business name daily. It’s nice to see where I pop up.
    .-= ´s last blog ..Time to Get Down to Business =-.

  • http://www.dentistidentity.com/ Bill

    Great list ! I’ll pass this on.
    Cheers

  • http://www.dentistidentity.com Bill

    Great list ! I’ll pass this on.
    Cheers

  • http://www.lets-do-diy.com/ Claire

    Interesting…did not know these tools exsisted. Have just signed up to Google alerts.
    .-= ´s last blog ..Smart meters ‘first step on way to energy revolution’ =-.

  • http://www.lets-do-diy.com/ Claire

    Interesting…did not know these tools exsisted. Have just signed up to Google alerts.
    .-= ´s last blog ..Smart meters ‘first step on way to energy revolution’ =-.

  • Pingback: 26 Free Tools for Monitoring Your Brand « Bert Conard

  • Pingback: PimpThisBlog.com

  • Pingback: ZillionsB.com

  • http://www.dreamgrow.com/blog Priit Kallas, Dreamgrow

    You have listed some tools that I didn’t know about. Thanks! I compiled similar list about a week ago 46 Free Social Media Monitoring Tools http://www.dreamgrow.com/46-free-social-media-monitoring-tools/

    • Pam Dyer

      Hi Priit,

      Thanks for reading and commenting! Your list is terrific — thanks for sharing.

  • http://www.dreamgrow.com/blog Priit Kallas, Dreamgrow

    You have listed some tools that I didn’t know about. Thanks! I compiled similar list about a week ago 46 Free Social Media Monitoring Tools http://www.dreamgrow.com/46-free-social-media-monitoring-tools/

    • Pam Dyer

      Hi Priit,

      Thanks for reading and commenting! Your list is terrific — thanks for sharing.

  • Pingback: Twitted by ResearchReggie

  • Pingback: Twitted by forfeng

  • http://sm2.techrigy.com/ Connie Bensen

    Hi,
    You may be interested in the free version of Alterian SM2. http://sm2.techrigy.com It allows people to monitor blogs, Twitter, forums, wikis, etc and put the information all in one place.
    There is a professional version too.

    Connie Bensen
    Director of Community Strategy, Alterian
    @cbensen

  • http://sm2.techrigy.com Connie Bensen

    Hi,
    You may be interested in the free version of Alterian SM2. http://sm2.techrigy.com It allows people to monitor blogs, Twitter, forums, wikis, etc and put the information all in one place.
    There is a professional version too.

    Connie Bensen
    Director of Community Strategy, Alterian
    @cbensen

  • http://imranarman.blogspot.com/ Khan

    I am planning to enter in accounting and consultancy business and these are very useful tips for me before starting my own business.

    Thanks for sharing it.

  • http://imranarman.blogspot.com Khan

    I am planning to enter in accounting and consultancy business and these are very useful tips for me before starting my own business.

    Thanks for sharing it.

  • http://www.melissadata.com/ Data Quality

    Thanks for all these links, I’m using some of these tools already, but there are others that I had not heard of that I will definitely be putting to use.
    .-= ´s last blog ..This is a test run – Data Advisor Week of May 03 =-.

  • http://www.melissadata.com Data Quality

    Thanks for all these links, I’m using some of these tools already, but there are others that I had not heard of that I will definitely be putting to use.
    .-= ´s last blog ..This is a test run – Data Advisor Week of May 03 =-.

  • Pingback: deakaz (deakaz) « 26 Free Tools for Monitoring Your Brand"s Reputation | pamorama « Chat Catcher

  • Pingback: Brief Summary of Twitter Uses » greenbananablog.org

  • http://www.alrmarketingsolutions.com Atlanta Marketing Agency

    Thanks for the Boardtracker recommendation. I recently tried the tool and found a lot of value in it.

  • http://www.alrmarketingsolutions.com/ Atlanta Marketing Agency

    Thanks for the Boardtracker recommendation. I recently tried the tool and found a lot of value in it.

  • Caroline_Reznick

    Great links Pam,
    also worth mentioning are http://www.goodnewsbadnews.info/ and
    http://www.brandfight.info. Good News is like an instant Google Alerts but
    separates the positive from the negative sentiment in an easy one page
    summary. Brandfight is more for comparison between your brand and your
    nearest competitor. Both however don’t require any sign-up. I use them
    whenever I have client pitches to prepare for as the UI is really simple and
    instant and the graphs very intuitive. Worth checking out if you’re after
    something that does what it says on the tin.

Previous post:

Next post: