Setting a Guinness World Record is a classic way to drum up publicity. One of my favorites of the holiday variety was the largest-ever gathering of Santa Clauses, when almost 13,000 people in Northern Ireland dressed up as Santa or Santa’s helper — nothing says Christmas like a sea of Kris Kringles.
Ford set a record of their own on Tuesday night, hosting its Fiesta Movement Awards Celebration and bringing together 1,149 “Fiesta Movement agents and Twitter friends” at the Hollywood Palladium for the world’s largest tweetup. (A tweetup is any gathering of two or more people who know each other through Twitter.)
(Image Via Flickr)
Said Connie Fontaine, Ford brand content and alliances manager:
Time and again, our Fiesta Movement agents have shown how social media, adventurous spirit and unbridled enthusiasm can bring people together in new, exciting ways. Never before has a group of car owners created such a sustained buzz for a new car. We’re thrilled to celebrate their collective accomplishment.
The Fiesta Movement social media initiative entails having 100 young “trendsetters” test drive a European-spec Ford Fiesta for six months, then describing their experiences through an array of social media sites. So far, Fiesta agents have traveled more than 1.4 million miles and generated more than 3.7 million Twitter impressions, 740,000 Flickr views, and more than 6 million YouTube views.