David Spark of Socialmedia.biz recently caught up with Guy Kawasaki at the CMO Club Summit in San Francisco and asked him to define his top three tips for businesses that want to engage on Twitter. In this video, he says that companies should follow these rules:
- Always respond to every @reply and DM
- Provide informational tweets
- Make getting re-tweeted your goal
[If you can't see the video below, click here.]
More coverage from The CMO Club Summit in San Francisco
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