Ford Motor’s Scott Monty on Big Brands and Social Media

by Pam Dyer

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Ford Motor’s Scott Monty on Big Brands and Social Media

A hot topic at recent industry events has been the question of big brands and how they can use social media. Ford Motor Company is one brand, however, that has not let that question become an obstacle. WebProNews spoke with Scott Monty, the Head of Social Media at Ford, who explained how the company first became involved with social media just a few years ago. Their efforts began as a hobby, but he helped them develop an approach to incorporate social into their overall business strategy.

(Via WebProNews)

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