NHL: Great Use of Twitter Lists for Branding, Outreach

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Wondering how to use Twitter Lists to support your marketing strategy? Let’s take a look at the National Hockey League’s use of this new feature to engage its fans.

Image via Wikipedia

As I described recently, Twitter Lists enable you to easily follow a group of users who have been grouped together by other Twitter users. Selecting people to include on a list is an endorsement of the value of their contributions.

The NHL has taken this concept one step further by leveraging lists as a crowdsourcing tool. Here’s what they did:

Yesterday morning, they tweeted

Tweets flooded in from their 115,000+ followers. There are now 20 lists for users to check out, which is unfortunately the upper limit. (Twitter may want to rethink this in general, but especially for brands trying to reach out to their customers.) While the NHL waits for approval from Twitter to add more lists, some can be found here at the account of Michael DiLorenzo, Director of Social Media Marketing and Strategy for the NHL. In addition, the NHL’s Twitter account is now part of more than 800 user-created lists.

Quite a success story. The NHL’s effort has enabled it to collect customer data and helped its fans to connect with each other. The response from fans definitely shows how Twitter Lists can be a major resource for companies and organizations seeking to reach out to their constituents.