Saturday Social Marketing Round-Up

by Pam Dyer

Saturday Social Marketing Round-Up

Here are some must-see posts about social marketing for your weekend reading pleasure:

234 social media marketing examples
Image by Pete Kim via Flickr

Do you make these Top 11 mistakes with your social media?
Social media can be seriously profitable for your business. “It’s the secret low cost marketing weapon used by the leading entrepreneurs. But, it can go horribly wrong if you make these mistakes…” explains today’s 30 Days of Social Media contributor, Meredith Collins. She identifies 11 mistakes that you don’t want to make.

Social media marketing: In search of an opt-out
Lines are being drawn between email and social media marketing, but not all elements have obvious correlations. Here’s why the unsubscribe doesn’t directly translate to social media.

Social Marketing Is Rooted In The Brand
Your brand is something that lives in the hearts and minds of people out there, and in that sense social marketing is the purest expression of branding.

Utilizing Social Media for Exposing Your Business Website
Social media is a wonderful way for business owners who already have great content on their websites to expand their reach further with marketing their products.

A quick check-up for your social media marketing plan
This little quiz (which you technically can’t fail as we have not devised a scoring system for it—yet) should help you identify the areas where your organization/team is strongest and weakest with respect to social marketing.

Introducing Google Social Search
Google Social Search plugs into your Twitter and FriendFeed accounts and sifts through content based on what people have been talking about. This seems like another function that’s moving you closer to Google Wave, with everything happening seamlessly in one window of information.

Google Social Search Introduces New Opportunities Within SEO
Google has launched a new experimental feature in Google Labs that searches your social circle in addition to your regular Google search results.

Is Social Media Marketing a New Requirement of SEO?
Here’s an interesting question worth a minute of pondering for any SEO practitioner: “[I]s it now a necessity for an SEO to have practical social media skills?”

Strategies: Which social networking site is best for your small business?
In the olden days – say five years ago – it was enough for a small business to market its services with advertising and public relations. But in the last few years, an avalanche of new opportunities has cascaded on the Internet in the form of social networking sites. These sites give entrepreneurs more opportunities to get the word out about their companies, but they’ve also made many of us feel overwhelmed, trying to keep up.

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  • http://scalableintimacy.com/ Michael Troiano (@miketrap)

    Thank you, Pam. And happy halloween.

  • http://scalableintimacy.com Michael Troiano (@miketrap)

    Thank you, Pam. And happy halloween.

  • http://www.SMEketing.com/  Victoria@SMEketing: Marketin

    Brilliant list of articles, some really good ones in there. I think one of the big problems small businesses have with social media, is getting a strategy in place – there’s no point doing it if you don’t know what your goals are!
    .-=  Victoria@SMEketing: Marketing Agency for Small Businesses´s last blog ..Why Should Your Business Engage In Social Media Marketing? =-.

  • http://www.SMEketing.com  Victoria@SMEketing: Marketing Agency for Small Businesses

    Brilliant list of articles, some really good ones in there. I think one of the big problems small businesses have with social media, is getting a strategy in place – there’s no point doing it if you don’t know what your goals are!
    .-=  Victoria@SMEketing: Marketing Agency for Small Businesses´s last blog ..Why Should Your Business Engage In Social Media Marketing? =-.

  • http://www.franklinpestcontrol.com/pages/munster/145.php Frances @ Exterminators Munste

    I wish that some of these sites had more concrete ROI examples. As much as you and I understand the value of social media marketing, there are still too many executives out there that just don’t get it.

  • http://www.franklinpestcontrol.com/pages/munster/145.php Frances @ Exterminators Munster

    I wish that some of these sites had more concrete ROI examples. As much as you and I understand the value of social media marketing, there are still too many executives out there that just don’t get it.

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