Learn some inventive ways to integrate Facebook into your social media marketing strategy.
Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Many have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers. As your company invests in the social network for marketing, advertising, and branding, it’s useful to have a few examples of what others have done with the platform. These case studies look at the goals, approaches, and results for several Facebook campaigns.
To succeed in today’s connected world, you need to build a community around your company, brand, and products. Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior. Listening to what your customers, competitors, critics, and supporters are saying about you is key to getting great results from your social media campaigns. There are countless tools out there, offering many ways to analyze, measure, display, and create reports about your engagement efforts.![Understanding Facebook Edge Understanding Facebook EdgeRank [Infographics]](http://cdn.pamorama.net/wp-content/uploads/2013/05/Understanding-Facebook-Edge.gif "Understanding Facebook EdgeRank [Infographics]")
The News Feed — in the center column of your home page — is a list of stories from the people and pages you follow on Facebook. Customized and continuously updated, it is designed to make the most out of the time you spend on the social network by serving up the information that’s the most meaningful to you. News Feed stories include likes, status updates, app activity, photos, videos, and links.
With more than 48 million users, ![role of color in social med The Role of Color in Marketing [Infographics]](http://cdn.pamorama.net/wp-content/uploads/2013/04/role-of-color-in-social-med.gif "The Role of Color in Marketing [Infographics]")
It’s more important than ever for brands to project their value. Marketers in general understand the need for consistency in color and design. But it’s also vital to move beyond the standard logo and tagline and take a holistic approach to evoking emotions among potential customers across all of your marketing channels — including social media sites. You can use color to your advantage.
