Content marketing isn’t easy.

10 awesome tools for content authors and bloggersIt requires discipline, focus, and a lot of hard work. If you do any kind of writing — blog posts, articles, ebooks, etc. — you know how hard it can be to generate ideas and perfect your text so that morphs into something that’s useful to your audience. Wouldn’t it be great if there were some tools and Web applications that could help with the process?
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Are you blogging, Facebooking, tweeting, or pinning? If not, you’re missing out.

Social Media Marketing 101The Internet has become the primary means for prospective buyers to evaluate products or services. Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. However, many businesses aren’t using social media at all — they aren’t aware of what’s being said about them online and they don’t know how to start conversations with their target audience.
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Your headline is the first — and maybe last — impression you make on your audience.

How to Create Perfect Headlines for Social Media PostsAlthough headlines sometimes take a back seat when it comes to writing social media posts, they really should be top-of-mind in your content creation process. A badly-written headline — or H1 tag — can drive readers away in droves and render all of your hard work useless. That’s why it’s important spend some time crafting one that will engage your users enough so that they’ll be more apt to read your article.

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Want to know what’s working on social media?

Best free social media analytics toolsWord-of-mouth advertising is very powerful. You need to earn the trust of your audience so they will recommend your products or services to their friends. Chances are that you’re already using Facebook, Twitter, and other platforms to create engagement and thought leadership in your space. Social media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement.
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Events are, by nature, social affairs.

Promote your event with social media marketingPeople attend them so they can connect, interact, and share with their peers. Likewise, people join social media networks such as Twitter, Facebook, and LinkedIn to connect, interact, and share with their peers. If you play your cards right, these similar characteristics can work to your advantage when it comes to planning, promoting, and building excitement for any public event you’re hosting.
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Facebook organic reach for business pages is plummeting.

7 Ways to Raise Facebook EngagementAs I noted in a recent post, brands that use Facebook for marketing have seen a sharp drop in organic reach. When Fan Pages launched in 2007, anyone could set up a page for their company and begin acquiring fans so they could post unlimited promotional content to their news feeds. This is no longer the case – Facebook has moved the goal posts once again and is contributing to this phenomenon. Simply put, the company is looking for ways to make more money.

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